Buyumi curated commerce

The Buyumi edit, across brands.

Selected products from Buyumi brand channels, presented in one clean B2C shopping experience.

Explore the edit

Live channel edit

Performance pieces, selected now.

A rotating homepage banner can point directly into the brand channel, category, product, or search path configured by operations.

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Built for expansion

Ready for every brand launch.

Add a new channel, configure its hero slide and product edit, then control how it appears on the Buyumi homepage.

Browse new arrivals

Brand channels, curated under Buyumi.

Each channel carries its own catalog focus and visual language while staying inside one self-operated commerce system.

Soft essentials

ALO

Polished layers, quiet silhouettes, and everyday movement pieces.

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Performance edit

Under Armour

Technical apparel, footwear, and sport essentials with a sharper edge.

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Shop by department.

Direct paths into active Under Armour categories and the newest Buyumi arrivals.

Under Armour

Men

Apparel, footwear, and accessories from the active men’s catalog.

Shop Men

Under Armour

Women

Current women’s apparel and footwear from the Under Armour channel.

Shop Women

Under Armour

Shoes

Performance footwear gathered under the live shoes category.

Shop Shoes

Buyumi

New Arrivals

Recently added products across active brand channels.

Search New

Featured brand

Under Armour, selected for motion.

Technical layers, footwear, and everyday performance pieces from the Under Armour channel.

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Curated channels

Brand experiences are separated by channel and theme.

Unified commerce

One B2C system powers the customer journey.

Real catalog data

Products remain attached to their owning channel.

Ready to expand

New brands can reuse the same dynamic blocks.

Designed for discovery.

Every editorial entry can point to a real channel, category, product, or search path.

Platform guide

Start with a channel

Move between brand-themed experiences without losing the unified Buyumi flow.

View channels

Catalog discovery

Follow the product edit

Connect homepage stories to live categories and products.

Browse UA

Coming next

Built for new brands

The same structure can support additional B2C brand channels as they launch.

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